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Hi! My name is Dan James. I have been involved in football for over 25 years and have been coaching in the USA for the last 10 years. I am currently a Director of Coaching for one of the biggest youth clubs in California and thought it was time to share my thoughts and ideas with everyone about the beautiful game. I am sure my content will split opinions and that is what makes the game what it is. It is a game of opinions. Football is not black and white, there is no one way of doing things but I hope you can read my work and take something from each article I post. 


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I am an avid reader of books and try to read for at least 45 minutes every morning. Each month I will be giving you my pick of the month. For the month of August, my pick is... The Power Of  Habit by Charles Duhigg. 

Habits are choices that you continue doing repeatedly without actually thinking about them. At one point, they started with a decision, but they eventually became automatic.

They’re very powerful and sometimes destructive. You can probably think about things you do every day that you wish you did less of (binging Netflix shows; habitually opening Facebook; snacking when you're not hungry).

But if you can understand how habits are triggered, you can overcome them.

Components of a Habit

A habit has 3 steps:

  1. A cue, a trigger that tells your brain which habits to use and puts it into automatic mode.

  2. A routine, which acts out the habit. This can be physical, mental, or emotional.

  3. A reward, which is the result of the routine and reinforces the habit.

Habits start as a conscious decision, but ultimately the loop can reinforce itself. Over time, you may end up losing full control over your behavior – with a cue, your brain goes into autopilot and executes the routine.

The good news is that by consciously recognizing your cues and rewards, you can combat your habits


This book helped me organize and plan my work and life schedule to be more productive. It also was hugely beneficial to how I helped and managed my players at training.



© 2023 by Train of Thoughts. Contact: djames@elitesoccerinstitute.com